
I believe there is no external force more influential on human behavior than culture—full stop. What we wear, what we eat, where we work, how we vote, and just about every facet of social living is informed by our cultural subscriptions. So, I study cultural contagion and how it manifests in our consumption proclivities, organizational…
$20,000 – $30,000 + $2,000 flat expenses + hotel
Marcus Collins is a top marketing keynote speaker, award-winning advertiser, former Head of Digital Strategy for Beyoncé, and a Marketing Professor at the Ross School of Business, University of Michigan. Over the last decade, Marcus has helped “blue-chip” brands (like McDonald’s, Google, AB-InBev, and Peloton) bridge the academic-practitioner gap to create contagious marketing ideas that excite people to take action.
Keynote : For The Culture : Marketing Strategy In Today’s HyperConnected World
Keynote: You Know What I Mean? A Cultural Look At Consumer Meaning Making And Brand Consecration
Keynote: Creating Cultural Contagion