
An award-winning public health physician, behavioral neuroscientist, author, and health innovator. She is widely recognized as a pioneering expert on the neuroscience of motivation and health behavior change, specifically focusing on bridging the “know-do gap”—the divide between what people know they should do and their actual behavior.
Dr. Kyra Bobinet, MD, MPH, is a physician-entrepreneur and leading voice in applied neuroscience, translating complex brain science into practical strategies for sustainable health change. As CEO and founder of Fresh Tri, she is the inventor of the Iterative Mindset Method™, an evidence-based framework rooted in neuroplasticity and the science of the habenula, the brain’s master controller of motivation, mood, and behavior.
A former Medical Director of Health and Wellness Innovation at Aetna, she designed interventions reaching more than 30 million members and pioneered Aetna’s Mindfulness product. She is affiliated with Stanford Medical School’s AIM Lab, is the bestselling author of *Unstoppable Brain* and *Well Designed Life*
Keynote #1 : Patient Engagement
What happens when the $3 trillion U.S. healthcare industry suddenly hinges on patient engagement to achieve quality, cost, and outcome targets?
In this fresh, evidence-based talk, Dr. Bobinet uses simple brain science to clarify and demystify the what, how, and why of engaging patients and populations in their health at scale.
Key takeaways include:
achieving patient-consumer convenience, loyalty, and delight
incentives that work and those that fail
adherence in the short- and long-term
using a mix of technology & people for engagement
Keynote #2 : Behavior Change
The most coveted, and perhaps most elusive, goal of the healthcare industry is behavior change. Those who master the art of changing behavior stand to outperform their competition manyfold.
As a designer of successful large- and small-scale interventions, Dr. Bobinet reveals the behavioral and neuroscience drivers behind habit formation, decision-making, and behavior change for non-scientists and scientists alike.
Key takeaways include
the correct uses of behavioral economics
how human-centered design can empower people to make healthy choices
self-tracking and feedback loops that motivate people
interventions that work for long-term change
Keynote #3 :Population Health Management
Those who hold the risk of healthcare costs are flocking to adopt population health management but need results and differentiation to succeed.
An early innovator in population health, while at Harvard and at a large payer, Dr. Bobinet shares design secrets for achieving solid results as well as creative approaches to this emerging field.
Key takeaways include:
surprising fundamentals for population health ROI
big data and algorithms to identify and stratify populations
leveraging technology such as telehealth, wearables, and mobile apps
matching the right intervention to the right patient/member
Call or text Neal at (720) 498 -3275 or email neal@infinitespeakers.com to place a calendar hold or book Dr. Bobinet for your upcoming annual conference today.