Why Smart Meeting Planners Partner With Speakers Bureaus: The Easiest Way to Secure the Right Speaker at the Right Budget

We once worked with a meeting planner who told us she spent 38 hours researching potential keynote speakers for a single conference.
Thirty-eight.

And after all that? She still wasn’t confident she picked the right person.

That’s the moment she told us, “I’ll never plan another event without using a speakers bureau again.”
And she meant it.

Because here’s the secret experienced planners already know:

A great speakers bureau isn’t an added cost—it’s an added advantage.

Whether you’re running a statewide SHRM conference or a regional association meeting, securing the right keynote isn’t just about filling a slot—it sets the tone for your entire event. The challenge is that the speaker marketplace is noisy. Everyone looks good online. Everyone claims to be a “high-impact thought leader.” And everyone says they’re the perfect fit.

But here’s the truth…

You shouldn’t have to gamble your event’s success on Google searches, referrals, and crossed fingers.